{"id":5691,"date":"2021-11-19T11:47:24","date_gmt":"2021-11-19T16:47:24","guid":{"rendered":"https:\/\/www.inaf.ulaval.ca\/?p=5691"},"modified":"2021-11-22T08:33:10","modified_gmt":"2021-11-22T13:33:10","slug":"lancement-de-la-nouvelle-image-de-marque-de-linaf-et-de-ses-entites","status":"publish","type":"post","link":"https:\/\/www.inaf.ulaval.ca\/en\/actualites\/lancement-de-la-nouvelle-image-de-marque-de-linaf-et-de-ses-entites\/","title":{"rendered":"Lancement de la nouvelle image de marque de l\u2019INAF et de ses entit\u00e9s"},"content":{"rendered":"

Le d\u00e9veloppement d\u2019une image de marque, une histoire de symboles<\/h3>\n

Notre Institut s\u2019offre un nouveau logo aux couleurs vivifiantes. Une rose des vents \u00e0 quatre pales, symbole d\u2019orientation et de guide, repr\u00e9sente d\u00e9sormais l\u2019INAF et ses quatre piliers : recherche, transfert, formation et innovation. Une typographie tout en courbes illustre notre souplesse et sens de l\u2019innovation alors que l\u2019utilisation de caract\u00e8res en capital repr\u00e9sente notre stabilit\u00e9 et notre cr\u00e9dibilit\u00e9.<\/p>\n

\"\"<\/p>\n

Le logo de l\u2019INAF r\u00e9sonne et s\u2019harmonise avec ceux de ses quatre entit\u00e9s membres. De ces entit\u00e9s, deux centres de recherche et l\u2019Observatoire rev\u00eatent ainsi les couleurs positives et la typographie de notre identit\u00e9 visuelle afin de profiter d\u2019une reconnaissance partag\u00e9e et cumulative. Le CEPIA maintient cependant son logo r\u00e9cemment renouvel\u00e9, mais qui se lie \u00e0 la nouvelle image de marque gr\u00e2ce \u00e0 sa couleur et son point central.<\/p>\n

\"\"<\/a><\/p>\n

Un site Web compl\u00e8tement neuf pour un institut dynamique<\/h3>\n

Outre un changement remarquable sur le plan esth\u00e9tique pour le plaisir de vos yeux, nous sommes fiers de vous pr\u00e9senter un nouveau site Web encore plus informatif. Compl\u00e8tement repens\u00e9es, ses sections visent \u00e0 mettre de l\u2019avant l\u2019expertise et le dynamisme de nos membres et les services et activit\u00e9s offerts par notre Institut. D\u00e9fi relev\u00e9 pour un site actualis\u00e9, \u00e0 l\u2019image de notre grande communaut\u00e9 et qui saura rejoindre tant la communaut\u00e9 universitaire, l\u2019industrie que le grand public.<\/p>\n

Une activit\u00e9 de lancement en pr\u00e9sentiel pour f\u00eater le travail accompli<\/h3>\n

La transformation d\u2019une image de marque et d\u2019un site Web est un travail d\u2019envergure. Quel plaisir de pr\u00e9senter les r\u00e9sultats de ce travail collaboratif \u00e0 nos membres le 18 novembre dernier, \u00e0 l\u2019H\u00f4tel Plaza Qu\u00e9bec\u2009!<\/p>\n

La directrice g\u00e9n\u00e9rale de l\u2019INAF, Ren\u00e9e Michaud, a offert un beau r\u00e9capitulatif de la cr\u00e9ation et de la croissance de l\u2019INAF \u00e0 travers les directeurs et directrices qui ont marqu\u00e9 notre Institut.<\/p>\n

\u00ab Quelle fiert\u00e9 d\u2019avoir constat\u00e9 le fort sentiment d\u2019appartenance et l\u2019engagement des scientifiques de l\u2019INAF. Leur d\u00e9sir de r\u00e9aliser des projets ancr\u00e9s sur des besoins concrets du milieu pour contribuer \u00e0 une alimentation durable est palpable. \u00bb Allez d\u00e9couvrir notre nouveau site Web ! – Ren\u00e9e Michaud<\/p><\/blockquote>\n

\"\"<\/p>\n

Un grand merci \u00e0 :<\/p>\n

Tous nos coll\u00e8gues qui ont particip\u00e9 \u00e0 ce grand chantier men\u00e9 par H\u00e9l\u00e8ne Marceau, responsable des communications \u00e0 l’INAF.<\/p>\n

Le Grand Chien, pour son accompagnement dans notre renouvellement de notre image de marque.<\/p>\n

Andr\u00e9anne Beaulieu, de chez Totem Web pour le d\u00e9veloppement et la gestion du site Web.<\/p>\n

Isabelle Jobin, graphiste, pour sa belle cr\u00e9ativit\u00e9.<\/p>\n","protected":false},"excerpt":{"rendered":"

Lancement de la nouvelle image de marque de l\u2019INAF et de ses entit\u00e9s.
\nCet imposant changement d\u2019identit\u00e9 visuelle et la refonte de notre site Web refl\u00e8tent la grande \u00e9volution de notre Institut depuis vingt ans.<\/p>\n","protected":false},"author":131,"featured_media":5701,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1,13,14,15,16],"tags":[],"class_list":["post-5691","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nouvelles","category-recherche","category-formation","category-entreprises","category-blogue"],"acf":[],"yoast_head":"\nLancement de la nouvelle image de marque de l\u2019INAF et de ses entit\u00e9s - Actualit\u00e9s \u00e0 l'INAF<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.inaf.ulaval.ca\/actualites\/lancement-de-la-nouvelle-image-de-marque-de-linaf-et-de-ses-entites\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lancement de la nouvelle image de marque de l\u2019INAF et de ses entit\u00e9s - Actualit\u00e9s \u00e0 l'INAF\" \/>\n<meta property=\"og:description\" content=\"Lancement de la nouvelle image de marque de l\u2019INAF et de ses entit\u00e9s. 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